the midnight oil group

 

case studies

Our case studies feature brands of all sizes, across all industries. We work with our clients to determine the campaign’s goal in order to create a custom marketing strategy that achieves maximum results. 

RIDE Technologies

RIDE Technologies

  RIDE Technologies is a Detroit-based startup that provides end-to-end ADAS and autonomous driving technologies for clients. RIDE hired the midnight oil group to bring their visual brand to life and create a digital footprint for them. logo design RIDE...

The Fluffball

The Fluffball

    The Fluffball Foundation was founded by actress and animal activist Emmanuelle Vaugier. Each year, the foundation chooses a deserving animal rescue non-profit for which it raises funds and awareness. the midnight oil group started working with the foundation...

SCAT

SCAT

       SCAT Enterprises is an international, automotive aftermarket company with two branches: SCAT Crankshafts and Procar by SCAT. Our work has included graphic design, media buying, e-marketing, website design, website management, trade show display...

Healthy Pet Austin

Healthy Pet Austin

  Since opening its doors in June 2012, Healthy Pet has worked tirelessly to become much more than a simple pet supply shop. They are a resource for the community whether it’s by hosting an animal adoption event or by educating pet owners about the best nutrition for...

Benchmark Detroit

Benchmark Detroit

    Benchmark Detroit is a modern, innovative commercial and residential construction and renovation company. They’re best known for the Lofts on 9 condominiums, located in Ferndale, Michigan. They hired the midnight oil group for a full brand identity package,...

Detroit Boat Races

Detroit Boat Races

  The APBA Detroit Gold Cup races (rebranded as the Spirit of Detroit HydroFest in 2015) is a legacy event that has been held on the Detroit River for over 100 years. the midnight oil group worked on the event for three consecutive years, providing social media,...

IVF Michigan

IVF Michigan

    IVF Michigan is one of the leading fertility clinics in the world, providing a wide variety of infertility treatments, such as in vitro fertilization, IUI, semen analysis and egg freezing. They have over 60 years of collective experience and locations...

Rebel Fitness

Rebel Fitness

    Rebel Fitness is a boxing studio located in Bloomfield Hills, Michigan. This innovative company hired the midnight oil group for website development and assorted on-site design projects. They wanted a cool, trendy and edgy look and feel for the brand,...

Dirty Girl Farm

Dirty Girl Farm

  Dirty Girl Farm is an organic, vegan skincare and beauty company that has been in business for over 20 years. Looking to elevate its brand image, Dirty Girl Farm retained us to conduct a complete visual brand overhaul as well as provide full-service marketing...

ViziRecruiter

ViziRecruiter

  ViziRecruiter is a platform that takes text-based job descriptions and transforms them into digital, visual, engaging job posts that integrate with job boards and social media. Vizi is an industry disrupter, with nothing else like it on the market. The human...