Featured Work:

SCAT CRANKSHAFT, PROCAR BY SCAT, AND AIR FLOW RESEARCH

SCAT Enterprises is an international, automotive aftermarket company with two branches: SCAT Crankshafts and Procar by SCAT, and two sister companies: Air Flow Research and RaceTec Pistons.

Services:

Website Design

Social Media Marketing

Website Maintenance

Email Marketing

Graphic Design

Digital Advertising

Digital Marketing

SEO

Website Design & Development- SCAT Crankshafts

the midnight oil group designed and developed an e-commerce website for SCAT Crankshafts, a first for the brand that had taken orders via phone and fax since the company’s inception in the 1960s. The project was a large undertaking, with our agency spearheading the organization and input of thousands of SKUs in the appropriate CMS to ensure a positive user experience for customers.

On the front end, we designed an engaging website that highlighted new products, important news and upcoming events.

After launching the e-commerce website, sales increased by XX percent compared to when the team took orders manually.

Website Design & Development- Procar by SCAT

the midnight oil group designed and developed Procar by SCAT’s first e-commerce website. We organized product SKUs for an optimal search experience, integrated SEO and designed a site that was on-brand and functional.

While serving as the company’s agency of record, the midnight oil group maintained the Procar by SCAT website and the SCAT Crankshafts website, trouble shooting any issues that arise as well as updating prices, photos or details.

Social Media Marketing

the midnight oil group provided social media marketing for SCAT Crankshafts and Procar by SCAT. In addition to creating and posting content across various platforms, our team handled all inquiries that came in via direct message. Whether customers were asking about particular parts or had questions about the status of their order, the midnight oil group served as a customer service liaison to answer questions or connect them to the appropriate SCAT staff member.

SCAT Crankshafts social media management

Digital Advertising

Once all three brands had e-commerce-enabled sites, implementing a digital advertising strategy was key to drive sales. the midnight oil group ran a variety of digital ads including Google Performance Max, search, video, and social media ads that focused on both sales conversions and audience growth.

Graphic Design

Catalog Design

the midnight oil group produced numerous print pieces for SCAT Crankshafts and Procar by SCAT, including an 80-page catalog for distributors, vendors and customers. Producing each catalog is a lengthy endeavor that the midnight oil group begins organizing months before publication date in order to produce a top-quality catalog ahead of deadline. Each year, we would add new products, update prices, and design a new cover to keep the content fresh and relevant.

Brochures

In addition to catalog development, our agency also created targeted brochures for various events, and to highlight new products.

Print Ads

Between the two brands, SCAT Crankshafts and Procar by SCAT advertised in dozens of trade publications annually. the midnight oil group managed media placements, designed creative, wrote copy, oversaw approvals and submitted to the appropriate outlets. We also designed a few ads that showcased all three brands (SCAT Crankshafts, Procar by SCAT and Air Flow Research) during the initial acquisition.

Booth Display

Additionally, the midnight oil group produced at least one (but as many as four) custom display carts for SCAT each year. Devising the best way to showcase their product was a welcomed challenge, especially when we see the final product at industry trade shows like SEMA or PRI.

SCAT Crankshafts - SEMA Trade Show Booth

Apparel

We created a variety of apparel designs for both SCAT brands that included t-shirts, hats, sweatshirts and jackets. These were sold online and also given away at various industry events.

Email Marketing

the midnight oil group designed a variety of product and event/news focused e-blasts for SCAT Crankshafts, Procar by SCAT and Air Flow Research. As the brands became sister companies,we worked strategically with the team to cross market to all audiences and subtly incorporatethe other products.