the midnight oil group


the midnight oil group believes in a comprehensive, strategic approach to communications

We started the midnight oil group with a clear vision: to offer the full range of professional services of a large communications agency, with the passion, flexibility and client relationships of a boutique firm.

Many companies—regardless of size—don’t have the time or resources to employ a publicist, marketing firm, ad agency, social media specialist, brand consultant, copywriter, event designer or myriad of other professional services required to succeed in today’s marketplace. At the midnight oil group, we’ve gathered all of these services under one roof.

Not only is this strategy more cost effective, but bringing these services together streamlines the communications approach, guaranteeing a more cohesive identity and message to grow your brand and business.

the midnight oil group has worked with businesses and corporations of all sizes, across industries. From start-ups and young entrepreneurs to established brands and large nonprofits, the midnight oil group has enjoyed working with restaurants, lawyers, health professionals, musicians, personality brands, fashion designers, tech companies and retail shops. Whoever the client, no matter the phase of brand evolution, the intent is the same: build and develop the identity, refine the message and enhance the presence.

Headquartered in Birmingham, Michigan, the midnight oil group works with local companies, as well as brands across the nation.

the partners


Lauren Maiman


Since graduating from Boston University, Lauren has worked for the past decade in assorted communications fields—from print journalism and event fundraising to creative writing, public relations and digital media.

Lauren is exceedingly passionate about social media and the vast influence it can have on a company and its audience. From social media marketing to digital advertising, Lauren’s work in the digital space has resulted in substantial growth for the midnight oil group’s clients.


Deanna Backos


A Los Angeles native, Deanna has worked for the past 15 years in all aspects of communications in varying industries – from entertainment and fashion, to child advocacy and the non-profit sector. Before the midnight oil group, Deanna spearheaded the marketing, branding and public education for First 5 LA, a grant-making organization that provided funds to nonprofits that help children from birth to 5 years old.

Deanna manages brand development, marketing and graphic design at the midnight oil group. Passionate about branding and strategy, Deanna enjoys developing exciting ways to market clients and further their brand message.