the midnight oil group

 

branding

the midnight oil group works with startups and established companies to create or reinvigorate their brands. As an exceptional branding agency, the midnight oil group has worked with clients to name companies, define key messages, identify brand differentiation and target audience groups. Strong branding builds a solid foundation that will guide the marketing and business strategy for the life and evolution of the brand.

For start-ups, the branding process is an especially important step before hitting the ground running. Not only does a brand dashboard help to create a strategic road map, but it helps to identify marketing mistakes or branding missteps before launch.

Established companies should never get too comfortable with the status quo. New concepts, fresh brands and aggressive competitors are launching in the market daily, which means companies need to keep up, stay innovative and remain current. Going through a brand refresh can provide a much-needed invigoration and renewed sense of purpose, while maintaining the integrity of your brand’s core values.

logo design

Developing a brand identity is a full process, and logos shouldn’t be created in a vacuum.  At the midnight oil group, we partner with clients to design and develop completely custom logos that set the tone for what your company represents.

logo design

Developing a brand identity is a full process, and logos shouldn’t be created in a vacuum.  At the midnight oil group, we partner with clients to design and develop completely custom logos that set the tone for what your company represents.

logo design

Developing a brand identity is a full process, and logos shouldn’t be created in a vacuum.  At the midnight oil group, we partner with clients to design and develop completely custom logos that set the tone for what your company represents.

logo design

Developing a brand identity is a full process, and logos shouldn’t be created in a vacuum.  At the midnight oil group, we partner with clients to design and develop completely custom logos that set the tone for what your company represents.

brand refresh

When established brands want to refresh their visual identity, the midnight oil group works with them to create a new look that pays homage to their original vision.

brand refresh

When established brands want to refresh their visual identity, the midnight oil group works with them to create a new look that pays homage to their original vision.

brand identity

Once a visual brand is created, consistency is key.  It’s easy to slap a logo on letterhead and call it a day, but a well-established brand should be recognizable without its name or logo at the top of a document.  the midnight oil group weaves its clients’ brands into all aspects of their communications, from e-marketing and web design to advertising and social media.

brand identity

Once a visual brand is created, consistency is key.  It’s easy to slap a logo on letterhead and call it a day, but a well-established brand should be recognizable without its name or logo at the top of a document.  the midnight oil group weaves its clients’ brands into all aspects of their communications, from e-marketing and web design to advertising and social media.

brand identity

Once a visual brand is created, consistency is key.  It’s easy to slap a logo on letterhead and call it a day, but a well-established brand should be recognizable without its name or logo at the top of a document.  the midnight oil group weaves its clients’ brands into all aspects of their communications, from e-marketing and web design to advertising and social media.

brand identity

Once a visual brand is created, consistency is key.  It’s easy to slap a logo on letterhead and call it a day, but a well-established brand should be recognizable without its name or logo at the top of a document.  the midnight oil group weaves its clients’ brands into all aspects of their communications, from e-marketing and web design to advertising and social media.