Branding is a foundational step that must be strong before marketing work begins. the midnight oil group works with clients to name companies, define key messages, highlight brand differentiators and identify audience groups.

the midnight oil group also partners with clients to provide a brand evaluation or refresh, which may include developing new concepts, updating visual identities, or creating strategic plans before entering new markets.

Branding also includes creative services like logo design, style guide creation, and branded marketing materials.