the midnight oil group


we are always working, and we like it that way

We live and breathe our clients’ brands, always developing new ideas, strategies and creative solutions to build awareness, engage with their target markets, and develop true brand advocates.  the midnight oil group is a Detroit marketing agency offering full-service communications for clients.

what we do

how we do it

social media marketing

At the midnight oil group, we view social media marketing as a main component of our communications efforts for clients. As an innovative social media marketing agency, we set up, create content for and manage all social media platforms for clients, including (but not limited to) Facebook, Twitter, Instagram, Yelp, Foursquare, Google+, Google My Business, LinkedIn, YouTube, and Snapchat.

web design

At the midnight oil group, we build websites that strengthen your brand and engage your customers. Websites should be responsive, easy to navigate and goal-oriented.  From simple splash pages to e-commerce websites with thousands of SKUs, we work with clients to ensure they end up with a website that aligns with their business goals.

graphic design

the midnight oil group is a full-service graphic design and creative agency. We approach design from both a marketing and design perspective, resulting in creative that is both visually appealing and effective.

email marketing

Make sure your brand is showcased professionally with a custom email template. the midnight oil group designs branded templates that can be reused with any email blast or e-marketing message.

For each eblast, the midnight oil group’s design team creates custom graphics to accompany content. This ensures emails aren’t too content heavy, and instead inspire customers, showcase new products and better communicate your brand.

public relations

The PR professionals at the midnight oil group understand what it takes to get you noticed. Our strong relationships with editors, producers, bloggers and writers are key to ensuring your brand, event or product is front and center.

digital advertising

Digital media is constantly evolving, and it’s quickly becoming the primary place where customers and clients are turning for information. the midnight oil group creates a recommended digital advertising budget, designs creative campaigns and continually analyzes results, making strategic modifications whenever necessary. Digital advertising includes social media advertising, including platforms like Facebook, Instagram, Snapchat, YouTube, Twitter and Pinterest.

the midnight oil group also runs Google AdWords campaigns for clients.

print advertising

Print advertisements are effective when used in repetition to help increase brand awareness. the midnight oil group handles all design, content development, selection of and coordination with publications for print advertising.

news and client updates


  FOR IMMEDIATE RELEASE:   VEGAN, 10-FREE NAIL POLISH BRAND CREATED BY ACTRESS GENEVIEVE HANNELIUS LAUNCHES NEW NAIL POLISH LINE   LOS ANGELES, CALIFORNIA (June 10, 2019) — G Polish, a nail polish line created by actress and entrepreneur Genevieve “G” Hannelius, has...


  the midnight oil group had the pleasure of bringing The Wine Poor Distribution's catalog to life in a refreshed layout for 2019.  This 84-page catalog strategically and beautifully lays out the wine bottles, sorted by winery, with accompanying product information....


  Dr. Michele Leno was featured on regarding assumptions couples should not make in their relationships.Experts Say To Avoid Making These 11 Assumptions In Your Relationship Carolyn Steber Since you and your partner know each other well, it can be tempting...