Featured Work:
G Polish
Existing brand Make Me Nails approached the midnight oil group as it prepared to transition its brand and product to a new company, G Polish. Genevieve Hannelius, owner, actress and entrepreneur, had built a cult following for her custom nail wraps, Make Me Nails, which evolved into a vegan nail polish line, G Polish.
Services:
Website Design
Social Media Marketing
Graphic Design
Email Marketing
Public Relations
Website Maintenance
Website Design & Development
Working with an existing logo, the midnight oil group developed a lifestyle brand that embodied Genevieve’s personality and customers, primarily women in their late teens and 20s. We designed and developed an on-brand e-commerce website design built on Shopify, effectively organizing G Polish’s different collections and nail polish bundles.
Email Marketing
the midnight oil group team created branded email blasts to tease new product launches, feature products and provide application tips. We integrated lifestyle imagery to keep emails fun and engaging, while focusing on sales conversions.
Social Media Marketing
Our team provided social media marketing services for G Polish. Using both photography, videography and graphic design, we developed social posts and stories that were engaging, on brand, and drove sales.
We provided ongoing engagement with fans and followers, answered incoming questions or order requests, and we strategically grew the brand in terms of followers and engagement.
Graphic Design
In addition to email marketing, website maintenance, and social media marketing, our agency provided graphic design services, including creating line sheets for beauty editors and G Polish decals that were included with each order.
