Featured Work:

Metamora General

Metamora General is a unique gift shop, party store, wine and coffee bar located in the heart of Michigan’s horse country. the midnight oil group provided a variety of services for the general store, including logo design, social media marketing, photography, videography, email marketing, website design and graphic design.



Website Design & Development

Social Media Marketing

Email Marketing



Logo & Brand Development

In partnership with the owners, the midnight oil group designed a rustic logo that was reflective of both the store and the unique location. The logo is currently used on many items sold in the store, including drinkware and apparel.

Website Design & Development

the midnight oil group created a website that showcased the unique space and the many facets of the business. The primary goal was to create a website that could be easily updated with in-store events and product information. The website is e-commerce enabled and is ready to launch when the store decides to sell goods online. 

Metamora General website

Social Media Marketing

Our team handles all social media marketing for Metamora General, including content creation with regular photo and video shoots, scheduling and posting content, ongoing engagement and customer service. We create engaging reels and stories to feature unique, one-of-a-kind items the store carries, which supports brand awareness and results in direct sales.
Metamora General - social media marketing

Email Marketing

the midnight oil group creates engaging emails on a periodic basis for the store, particularly to showcase special events or promotions, or encourage holiday and special occasion shopping.

Photography & Videography

Our agency conducts seasonal photography and videography sessions at Metamora General to capture new products, as well as feature the beauty and uniqueness of the space. This content is used across a wide variety of marketing services, including story and reel creation, email marketing and in-store signage.