While the spa was already successful, the management was seeking new ways to increase appointments and grow the client base, especially after an expansion in 2020 that doubled the spa’s footprint.

Beach House Day Spa hired the midnight oil group to provide digital advertising services in order to drive online appointments. After running a variety of tests to determine the best ROI in terms of rate and conversion, the midnight oil group developed a custom digital advertising strategy that included Google Ads, social media advertising and email marketing efforts.

the midnight oil group increased online appointments by 178.3% when comparing 2019 to 2020. Through the midnight oil group’s digital marketing efforts, Beach House Day Spa saw a substantial increase in both gift cards purchased and appointments booked online.

the midnight oil group spearheaded a consistent email marketing plan to keep customers updated on featured services, products, events, sales and promotions. Our team developed semi-monthly e-blasts that consistently experience an above average open rate compared to industry standards, as well as contribute to increased bookings and in-store product purchases.

Beach House Day Spa hired the midnight oil group to redesign its website in order to better reflect the brand and its services as well as increase SEO. the midnight oil group rewrote and redesigned the website while also switching from Wix to WordPress for greater customization opportunities.