Featured Work:

Leed Brakes

LEED Brakes is leading manufacturer of aftermarket brake conversion kits and accessories for Ford, Dodge, Chrysler, Jeep, Chevy and more. LEED Brakes hired the midnight oil group to take its marketing to the next level, particularly with social media marketing, email marketing and digital advertising efforts.

Services:

Social Media Marketing

Social Media Advertising

Email Marketing

Graphic Design

Website Maintenance

Digital Marketing

Social Media Marketing

the midnight oil group handles all social media marketing for LEED Brakes, including Instagram, Facebook and YouTube. Our team is charged with creating and posting to all feeds, engaging with fans and followers, and responding to all comments and messages. We create original content that highlights new products, supports specific marketing campaigns and features brand distributors.

We actively foster relationships with builders, restoration shops and customers who create content using LEED products; we repurpose this user-generated content (UGC) on LEED’s platforms.

Comparing year over year, the midnight oil group has:

Increased Instagram impressions by 49.8%
Increased Instagram engagement rate by 67.2%
Increased Facebook impressions by 108.3%
Increased Facebook engagement rate by 4.5%
Increased Facebook followers by 33.5%

Social Media Advertising

the midnight oil group handles all digital advertising for LEED Brakes, focusing primarily on increasing online sales, while also promoting general brand awareness.

LEED Brakes - social media advertising
LEED Brakes - social media ads

Email Marketing

the midnight oil group sends monthly email blasts to existing and prospective customers, as well as LEED’s distributors. Email marketing campaigns feature core products, new product releases, customer rides, upcoming events and distributor highlights. Open and click through rates exceed industry standards, and continue to build brand awareness and sales conversions.

LEED Brakes - e-marketing

Graphic Design

From new box artwork and brochures to POS signage for large trade shows like SEMA, the midnight oil group provides graphic design work for LEED Brakes.

LEED Brakes Brochure Design
LEED Brakes
LEED Brakes

Digital Marketing

the midnight oil group maintains the existing LEED Brakes website, making updates as needed. This work includes adding pages for new product releases, update pricing, creating homepage banners, reorganizing page layouts and more.

Additionally, our digital agency monitors and addresses the website’s performance by fixing any errors or issues uncovered during monthly site audits.

LEED Brakes - web maintenance