Featured Work:

Guardian Support Group

Founders Jeff and Corey Cardinal had been enjoying a successful product solutions businessstrictly by word-of-mouth referrals. They came to the midnight oil group to help take theirbusiness to the next level, with the addition of a logo and much-needed website.



Graphic Design

Website Design & Development



Logo Development

Guardian Support Group works only with organizations and companies that serve others – first responders, nonprofits and veterans – to provide promotional product development, fulfillment and distribution. They wanted the brand to have a visual nod to the patriotic nature of the business, and to incorporate the specific groups of people with whom they work.

The result is a logo that evokes a feeling of patriotism, yet connected with the spirit of giving back through the heart icon. As a promotional product company, Guardian Support Group wanted its logo to be something they could put on products that people would actually want to wear.
Guardian Support Group
Guardian Support Group
Guardian Support Group business cards

Website Design & Development

Our team designed a simple informational website to showcase Guardian Support Group’s mission and the services they provide. As part of the website design process, the midnight oil group executed a  videography and photography shoot, which resulted in a video featured on the website’s homepage banner. This video brings the company to life in an industry where you may have otherwise never met the people behind the screen(printer).

Photography & Videography

the midnight oil group provided creative direction during a day-long videography and photography shoot, which took place at Guardian Support Group’s manufacturing facility in Michigan.