The Wine Poor Distribution, a Michigan-based wine distributor, initially hired the midnight oil group to create its extensive quarterly catalog. After partnering with our agency for a couple of years, they expanded our scope to include website maintenance, as well as bi-monthly email marketing campaigns for their reps. To date, TWP Distribution offers over 400 domestic and imported wines to restaurants and bars throughout the state of Michigan.

As part of their marketing strategy, the team at TWP Distribution wanted semi-monthly e-blasts that highlight a combination of new wineries, featured varietals and notable winemakers sent to their contact lists, as well as to potential customers. the midnight oil group researches, writes, designs and distributes the custom emails. Each email blast is programmed to accept order requests delivered directly to the contact’s respective sales rep.