Featured Work:

The Wine Poor Distribution

The Wine Poor Distribution, a Michigan-based wine distributor, initially hired the midnight oil group to create its extensive quarterly catalog. After partnering with our agency for a couple of years, they expanded our scope to include website maintenance, as well as bi-monthly email marketing campaigns for their reps. To date, TWP Distribution offers over 400 domestic and imported wines to restaurants and bars throughout the state of Michigan.


Print Design

Graphic Design

Email Marketing

Website Design & Development

Website Maintenance

Catalog Design

the midnight oil group creates and updates quarterly catalogs for the sales representatives. Thisdetailed catalog features wine information, ratings, pricing, and photos that both customers and sales reps rely on for ordering purposes. It is essential that this catalog not only be informational and accurate, but also communicate quality, luxury and taste.

The cover is printed with a matte soft touch effect for a more high-end look and feel.
The Wine Poor - Catalog Cover Design
The Wine Poor - catalog design
The Wine Poor Distribution

Email Marketing

As part of their marketing strategy, the team at TWP Distribution wanted semi-monthly e-blasts that highlight a combination of new wineries, featured varietals and notable winemakers sent to their contact lists, as well as to potential customers. the midnight oil group researches, writes, designs and distributes the custom emails. Each email blast is programmed to accept order requests delivered directly to the contact’s respective sales rep.

The Wine Poor Distribution E-Marketing

Website Maintenance & Updates

In addition to updating quarterly catalogs and sending email campaigns, the midnight oil group ensures The Wine Poor website is updated with all current information. We add new wineries, update vintages, remove out-of-stock products and write blogs on featured wines, wineries and winemakers.