the midnight oil group developed a professional, industry-centric logo mark that communicated the brand’s exclusivity while keeping a feeling of approachability. The logo was created to work across a variety of mediums, including sales materials, apparel and at large-scale promotional events.

After an established brand identity was created, we designed and developed a user-friendly,e-commerce based website where customers could not only find out information about upcoming trips, but book directly online to reserve their spot. Prior to our work, all bookings and intakewere done manually. We alleviated these efforts by making reservations more seamless, gathering customer information digitally and providing a way for the sales and admin staff to work moreefficiently. The look and feel of the website was important to the client as they wanted tocommunicate a level of luxury that was approachable. We used dynamic golf course graphics,custom-designed icons and strong colors to communicate the brand identity and evoke excitement.

The website was built on a Squarespace platform, making it easy for the client to add,edit or remove trips on their own.