Featured Work:

CLE Cosmetics

CLE Cosmetics, founded by Lauren Jin, is a line of minimalistic beauty and skincare products that are guided by the belief that beauty lies in embracing your natural self – created for real womxn. This talented team hired the midnight oil group to conduct an initial analysis of their digital advertising strategy as they looked to scale the beauty business.


Digital Advertising

Digital Marketing

Website Maintenance

Digital Marketing + Digital Advertising

the midnight oil group audited the brand’s existing digital marketing efforts and conducted extensive testing, in order to make recommendations to improve the brand’s ROI. The assessment included testing various messaging that was more sales-focused, while still maintaining the brand’s minimalistic aesthetic, which was very important to the client. Our team was able to effectively determine the right combination of design, message and call to action for maximum ROI.

As a result, our agency ran digital advertising for a period of one year before it was transitioned back to the client using the midnight oil group’s best practices and findings.

Website Updates

the midnight oil group handled all website maintenance and updates, and provided various design and digital ad services as needed.
CLE Cosmetics - web maintenance