G Polish

G Polish

Featured Work: G Polish Existing brand Make Me Nails approached the midnight oil group as it prepared to transition its brand and product to a new company, G Polish. Genevieve Hannelius, owner, actress and entrepreneur, had built a cult following for her custom nail...
Beach House Day Spa

Beach House Day Spa

Featured Work: Beach House Day Spa Beach House Day Spa is a luxury day spa located in Birmingham, Michigan. Offering a variety of services including massage, manicures, pedicures, facials, waxing and more, Beach House historically had relied on word-of-mouth referrals...
Catapult Concepts

Catapult Concepts

Featured Work: Catapult Concepts Catapult Concepts launched three distinct delivery-only dining options in the Metro Detroit area in 2021. The company came to the midnight oil group to build out each of the brands in terms of voice, personality, messaging and creative...
Alline Salon Group

Alline Salon Group

Featured Work: Alline Salon Group With nearly 400 salons in Michigan, Ohio, Pennsylvania, West Virginia, Maryland, Delaware and New Jersey, Alline Salon Group is the employer of choice for stylists via its brands: Supercuts, Cost Cutters and Holiday Hair. the midnight...