Email marketing is one of the most effective ways to communicate with clients and customers on an ongoing basis. Especially important for e-commerce brands, well-designed email marketing should be at the forefront of the marketing strategy. When e-marketing is done right, it should yield conversions and drive sales. the midnight oil group blend sales, data and design to create a strategic e-marketing program that delivers the right messaging and promotions for clients’ target audience groups. the midnight oil group handles all custom design and programming, content creation, scheduling and automation.