the midnight oil group

 

digital advertising

Digital media is constantly evolving, and it’s quickly becoming the primary place where customers and clients are turning for information. the midnight oil group identifies digital channels based on a client’s goals, creates a recommended digital advertising budget, designs creative campaigns and continuously analyzes results, making strategic modifications whenever necessary.

social media

Social media is quickly becoming a pay-to-play space, and while we champion good organic content, we understand the need to allocate ad dollars to maximize reach on certain social media platforms.

Much more than arbitrarily increasing fans, we ensure that a social media ad spend is aligning with an overall marketing strategy and achieving measurable results.

social media

Social media is quickly becoming a pay-to-play space, and while we champion good organic content, we understand the need to allocate ad dollars to maximize reach on certain social media platforms.

Much more than arbitrarily increasing fans, we ensure that a social media ad spend is aligning with an overall marketing strategy and achieving measurable results.

social media

Social media is quickly becoming a pay-to-play space, and while we champion good organic content, we understand the need to allocate ad dollars to maximize reach on certain social media platforms.

Much more than arbitrarily increasing fans, we ensure that a social media ad spend is aligning with an overall marketing strategy and achieving measurable results.

social media

Social media is quickly becoming a pay-to-play space, and while we champion good organic content, we understand the need to allocate ad dollars to maximize reach on certain social media platforms.

Much more than arbitrarily increasing fans, we ensure that a social media ad spend is aligning with an overall marketing strategy and achieving measurable results.

display

When people think of digital ads, they’re often imagining display digital ads.  These are the pioneer of digital advertising and used to be considered a value-add or throw-in feature when purchasing a print ad or TV spot.  Nowadays, digital display ads are a huge marketing tool in and of themselves, and can come in the form of banner advertisements or even video.

search engine marketing

Search engine marketing (SEM) refers to driving paid traffic to your website, commonly through Google Adwords. the midnight oil group selects keywords to entice target audiences then continuously analyzes performance, click through rates, cost per click and conversion rates to ensure each campaign is successful and meeting our clients’ goals.