the midnight oil group



Ayurvedic Skincare Line



ATLANTA, GEORGIAPure Alchemy Beauty was started by sisters Bhavna and Esha Singh who were raised in an Indian household that relied on traditional Ayurvedic remedies for modern-day problems. After being dissatisfied with products on beauty shelves, Bhavna and Esha were motivated to create a skincare line based off the teachings of their ancestors – teachings revolving around the use of natural and Ayurvedic ingredients rather than harsh chemicals that damage skin over time. Their product line combines Ayurveda’s age-old practice and ingredients with modern skin science.

The Sun Beam Radiance Oil is a lightweight, hydrating facial oil that helps your skin look radiant all day long. All of the herbs used in the oil are steeped in non-comedogenic sunflower seed oil which won’t clog your pores, and the natural vitamin E levels will revitalize your skin for a renewed appearance. The Sun Beam Radiance Oil is handcrafted in small batches over a two week period which results in a medical-grade oil that is stronger and more effective compared to other facial oils on the market.
The Turmeric Glow face mask is a brightening and moisturizing face mask that keeps your skin glowing. This face mask features organic Ayurvedic herbs like licorice, turmeric, and amla while also utilizing hyaluronic acid in a base of kaolin, besan and fuller’s earth clay. Turmeric’s anti-inflammatory properties help to reduce redness, acne and add deep moisture back into the skin. Slough off dead skin cells with this miracle mask to reveal a brighter, healthier complexion!
Both products work well with a variety of skin types and concerns including dryness, dullness, uneven texture, oily skin and acne-prone skin. Plus, there are never any parabens, sulfates, phthalates, silicone, perfume, formaldehyde, triclosan in Pure Alchemy Beauty products.