Deanna Backos, partner at the midnight oil group, was recently tapped for her expertise on how to become a brand manager by G2, a software marketplace that helps more than 80 million people annually make smarter software decisions based on authentic peer reviews.
I’m sure you were able to come up with one in just a matter of seconds. But what exactly is it that makes the brand your favorite? Is it the excitement and anticipation of the newest innovation just around the corner? Is it the brand’s values and the way it fights for sustainability and corporate responsibility? Or, is it just the way you feel when you see the brand on TV or on social media?
Whatever your specific reasoning might be, it’s clear that the brand resonates with you, and that’s not by accident. It means the brand managers of that company have done their jobs successfully.
Brand manager job description
A brand manager is the main point of contact for everything (you guessed it) brand-related at a company. They are responsible for the overall brand image and ensuring that it properly resonates with its target market. To accomplish this, they have to analyze and stay on top of market trends, carefully watch the competition, and lead marketing and advertising campaigns to ensure the brand image is upheld.
Read the full article on G2’s website.