The Wine Poor Distribution, a Michigan-based wine distributor, initially hired the midnight oil group to create its extensive quarterly catalog. After partnering with our agency for a couple of years, they expanded our scope to include website maintenance, as well as bi-monthly email marketing campaigns for their reps. To date, TWP Distribution offers over 400 domestic and imported wines to restaurants and bars throughout the state of Michigan.

While California Closets corporate handled national-level marketing, the Detroit-baesd office wanted to hit a hyper-targeted local market. Our agency set up and implemented a local digital advertising campaign through social media, which included Facebook, Instagram and Linkedin. Conversion tracking was limited as a franchise organization, however we were able to track a substantial increase in traffic to to the Detroit landing page on the corporate site, increased awareness across social media to targeted audience groups, and grew a respectable new Detroit Linkedin company profile from organic efforts.