Featured Work:
White Horse Inn
The White Horse Inn is a historic landmark and beloved dining destination located in Metamora, Michigan. Known for its rich history, warm hospitality, and elevated American cuisine, the restaurant draws guests from across the state. As their marketing partner, the midnight oil group provides a full suite of services to maintain their reputation as one of Michigan’s premier dining experiences, while ensuring their digital presence reflects the same excellence guests enjoy in person.
Services:
Social Media Marketing
Graphic Design
Email Marketing
Graphic Design
Social Media Marketing
We manage the White Horse Inn’s social platforms with a curated, high-end aesthetic that highlights the architecture, history, food, drinks, and atmosphere of the restaurant. To keep content fresh and engaging, we hold quarterly photoshoots to showcase new seasonal dishes, cocktails, and experiences.
Equally important, our team actively engages with the restaurant’s large and loyal online community. We respond to the steady stream of comments, messages, and inquiries from guests across Michigan, ensuring every interaction upholds the White Horse’s brand standards of hospitality.
Website Design & Maintenance
Our team designed and continues to maintain the White Horse Inn’s website, ensuring it reflects the elegance and history of the restaurant while remaining user-friendly and optimized for performance. With ongoing updates to menus, events, and seasonal features, the site serves as both an informational hub and a visual extension of the White Horse dining experience.
Email Marketing
The White Horse Inn hosts a variety of unique events—from wine pairing dinners to ghost hunt tours—making email marketing a vital communication tool. We create and manage regular email campaigns to promote specials, highlight seasonal menus, and cross-promote community events. These campaigns help drive reservations, build anticipation, and keep the restaurant top-of-mind with their loyal audience.
Graphic Design
From custom event flyers and updated menus to branded merchandise, we provide ongoing graphic design support that elevates the White Horse Inn’s brand presentation. Each design project reinforces the restaurant’s premium, historic identity while ensuring clarity and appeal for both digital and print assets.
