the midnight oil group

we are always working, and we like it that way

We live and breathe our clients’ brands, always developing new ideas, strategies and creative solutions to build awareness, engage with their target markets, and develop true brand advocates. the midnight oil group is a Detroit marketing agency offering full-service communications for clients.

what we do

advertising

branding

consulting

digital advertising

email marketing

graphic design

marketing

public relations

social media

web design

how we do it

social media marketing

At the midnight oil group, we view social media marketing as a main component of our communications efforts for clients. As an innovative social media marketing agency, we set up, create content for and manage all social media platforms for clients, including (but not limited to) Facebook, Twitter, Instagram, Yelp, Foursquare, Google+, Google My Business, LinkedIn, YouTube, and Snapchat.

web design

At the midnight oil group, we build websites that strengthen your brand and engage your customers. Websites should be responsive, easy to navigate and goal-oriented. From simple splash pages to e-commerce websites with thousands of SKUs, we work with clients to ensure they end up with a website that aligns with their business goals.

graphic design

the midnight oil group is a full-service graphic design and creative agency. We approach design from both a marketing and design perspective, resulting in creative that is both visually appealing and effective.

email marketing

Make sure your brand is showcased professionally with a custom email template. the midnight oil group designs branded templates that can be reused with any email blast or e-marketing message.

For each eblast, the midnight oil group’s design team creates custom graphics to accompany content. This ensures emails aren’t too content heavy, and instead inspire customers, showcase new products and better communicate your brand.

public relations

The PR professionals at the midnight oil group understand what it takes to get you noticed. Our strong relationships with editors, producers, bloggers and writers are key to ensuring your brand, event or product is front and center.

digital advertising

Digital media is constantly evolving, and it’s quickly becoming the primary place where customers and clients are turning for information. the midnight oil group creates a recommended digital advertising budget, designs creative campaigns and continually analyzes results, making strategic modifications whenever necessary. Digital advertising includes social media advertising, including platforms like Facebook, Instagram, Snapchat, YouTube, Twitter and Pinterest.

the midnight oil group also runs Google AdWords campaigns for clients.

print advertising

Print advertisements are effective when used in repetition to help increase brand awareness. the midnight oil group handles all design, content development, selection of and coordination with publications for print advertising.

news and client updates

CAMP TICONDEROGA FEATURED ON WXYZ DETROIT

Syma Chowdhry, from WXYZ in Detroit, visited the midnight oil group's client Camp Ticonderoga to tour the restaurant's new dining igloos, which overlook Sylvan Glen Golf Course in Troy, Michigan. Reservations for Camp Ticonderoga's dining igloos may be made online...

G HANNELIUS FEATURED ON SWEETY HIGH

G Hannelius, founder of G Polish, a vegan, cruelty-free nail polish line, was featured by Sweety High as their woman crush Wednesday (#WCW). Everything You Should Know About Actress and Entrepreneur G Hannelius Nov 6, 2019 Sweety High Staff G Hannelius has been...

HISTORIC RESTAURANT INTRODUCES IGLOOS

FOR IMMEDIATE RELEASE: THE WHITE HORSE INN DEBUTS DINING IGLOOS FOR THE HOLIDAYS METAMORA, MI (November 3, 2019) – The White Horse Inn (1 E High St, Metamora) has added two dining igloos for the winter. Debuting on November 4, each igloo is heated and will...