the midnight oil group
we are always working, and we like it that way
We live and breathe our clients’ brands, always developing new ideas, strategies and creative solutions to build awareness, engage with their target markets, and develop true brand advocates. the midnight oil group is a Detroit marketing agency offering full-service communications for clients.
what we do
how we do it
At the midnight oil group, we view social media marketing as a main component of our communications efforts for clients. As an innovative social media marketing agency, we set up, create content for and manage all social media platforms for clients, including (but not limited to) Facebook, Twitter, Instagram, Yelp, Foursquare, Google+, Google My Business, LinkedIn, YouTube, and Snapchat.
At the midnight oil group, we build websites that strengthen your brand and engage your customers. Websites should be responsive, easy to navigate and goal-oriented. From simple splash pages to e-commerce websites with thousands of SKUs, we work with clients to ensure they end up with a website that aligns with their business goals.
the midnight oil group is a full-service graphic design and creative agency. We approach design from both a marketing and design perspective, resulting in creative that is both visually appealing and effective.
Make sure your brand is showcased professionally with a custom email template. the midnight oil group designs branded templates that can be reused with any email blast or e-marketing message.
For each eblast, the midnight oil group’s design team creates custom graphics to accompany content. This ensures emails aren’t too content heavy, and instead inspire customers, showcase new products and better communicate your brand.
The PR professionals at the midnight oil group understand what it takes to get you noticed. Our strong relationships with editors, producers, bloggers and writers are key to ensuring your brand, event or product is front and center.
Digital media is constantly evolving, and it’s quickly becoming the primary place where customers and clients are turning for information. the midnight oil group creates a recommended digital advertising budget, designs creative campaigns and continually analyzes results, making strategic modifications whenever necessary. Digital advertising includes social media advertising, including platforms like Facebook, Instagram, Snapchat, YouTube, Twitter and Pinterest.
the midnight oil group also runs Google AdWords campaigns for clients.
Print advertisements are effective when used in repetition to help increase brand awareness. the midnight oil group handles all design, content development, selection of and coordination with publications for print advertising.
news and client updates
Austin Holsinger, founder of Great Lakes Proud, was featured on Fox 2 News in Detroit regarding his company's history of giving back as well as his plans for expanding charitable contributions in the future. ...
The White Horse Inn, in Metamora, Michigan, was featured in the November 2018 issue of SEEN Magazine, focusing on Executive Chef Brentton Stinson and the way his experience and style is shaping the historic restaurant's kitchen. SEEN in the Kitchen with White Horse...
FOR IMMEDIATE RELEASE: ANDREW TATE WINS THE APBA GOLD CUP DETROIT, MICHIGAN (August 26, 2018) —- Andrew Tate won the APBA Gold Cup at the Spirit of Detroit Hydrofest, sponsored by the Metro Detroit Chevy Dealers. A fleet of five H1 Unlimited hydroplanes battled for...